writing about finance and business: a collection by new writers
Writing about Finance and Business: A Collection by New Writers contains 31 articles by ten new writers from Finance and Writing, an upper-level course in the Professional Writing and Communication Program at University of Toronto. These writers research and write about microcaps: small, entrepreneurial North American companies.
American Apparel and Skullcandy use sex to market their products. Tiny Jones Soda challenges corporate Goliaths, Coke and Pepsi. Vanda Pharmaceuticals, Oncolytics and Microbix Biosystems look for ways to alleviate disease and suffering. Clearwater Seafoods competes to put food on the table. K-Swiss tries to persuade us we will look better in their shoes.
Full colour interior.
Chapter 1: American Apparel by Odia Edeawe
Chapter 2: Vanda Pharmaceuticals by Jilliam Rose Lim
Chapter 3: Microbix Biosystems by Samir Toma
Chapter 4: Oncolytics by Michelle Duklas
Chapter 5: THQ Inc. by Christopher De Sousa
Chapter 6: Clearwater Seafoods by Tiffany Limgenco
Chapter 7: Jones Soda by Sean Fitzgerald
Chapter 8: iSign Media by Gursimran Ghai
Chapter 9: Skullcandy Inc. by Alexandra Geddes
Chapter 10: K-Swiss Inc. by Jessica Lam
ISBN 978-1-927023-86-0 (pbk.)
Writing about finance and business : a collection by new writers / edited by