Writing about Finance and Business: A Collection by New Writers contains 31 articles by ten new writers from Finance and Writing, an upper-level course in the Professional Writing and Communication Program at University of Toronto. These writers research and write about microcaps: small, entrepreneurial North American companies.

American Apparel and Skullcandy use sex to market their products. Tiny Jones Soda challenges corporate Goliaths, Coke and Pepsi. Vanda Pharmaceuticals, Oncolytics and Microbix Biosystems look for ways to alleviate disease and suffering. Clearwater Seafoods competes to put food on the table. K-Swiss tries to persuade us we will look better in their shoes.

Financial writers, like most good writers, become tellers of stories―human stories that involve strategy, scandal, success, failure, hope and disappointment.

Full colour interior.

Contents

Chapter 1: American Apparel by Odia Edeawe

Chapter 2: Vanda Pharmaceuticals by Jilliam Rose Lim

Chapter 3: Microbix Biosystems by Samir Toma

Chapter 4: Oncolytics by Michelle Duklas

Chapter 5: THQ Inc. by Christopher De Sousa

Chapter 6: Clearwater Seafoods by Tiffany Limgenco

Chapter 7: Jones Soda by Sean Fitzgerald

Chapter 8: iSign Media by Gursimran Ghai

Chapter 9: Skullcandy Inc. by Alexandra Geddes

Chapter 10: K-Swiss Inc. by Jessica Lam

National Library of Canada Cataloguing in Publication Data

ISBN 978-1-927023-86-0 (pbk.)

Writing about finance and business : a collection by new writers / edited by
Guy Allen and Alexandra Geddes.
First Canadian Edition
Life Rattle New Writers Series ISSN 1200-5266
Includes bibliographical references.
1. Business writing. 2. Finance--Authorship.
I. Allen, Guy, editor II. Geddes, Alexandra, editor
III. Series: Life Rattle new writers series
PE1479.B87W75 2014     808.06'665     C2014-907538-3